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Protein powder: how to choose one worth buying

Protein powder is food, not magic: a convenient way to close the gap to your daily target.

Last reviewed 4 Nov 20265 sources

For most people who exercise, 1.4–2.0 g of protein per kg of body weight a day is sufficient 2. In a large meta-analysis, gains in fat-free mass from resistance training levelled off at around 1.6 g per kg a day 3.

Spread it out: the ISSN suggests evenly distributed doses every 3–4 hours 2. A scoop is one easy way to fill a gap at breakfast or after training. If your meals already get you there, you do not need powder at all.

What to look for

Protein per 100 g, not per scoop

Scoop sizes differ between brands, so compare the protein per 100 g on the label.

A short ingredient list

Protein, maybe a flavour and a sweetener. The longer the list, the more you pay for things that are not protein.

Third-party testing

The Cologne List screens supplements for anabolic steroids and stimulants 4; Informed Sport tests every batch of certified products for prohibited substances 5. Useful if you compete, reassuring if you do not.

Dairy or plant

If dairy bothers you, compare the carbohydrate and lactose lines on the label, or choose a plant blend.

A taste you will use

The best powder is the one you finish. Unflavoured whey goes into oats, skyr and pancakes as well as shakes.

Worth a look

  1. Dairy

    Whey protein isolate

    Mixes thin and fast for a post-training shake. Compare protein per 100 g and the lactose line across brands.

    Best for Post-training shakes

    Check on Amazon*Affiliate link

  2. Dairy

    Unflavoured whey

    No sweeteners, so it disappears into breakfast bowls, pancakes and sauces.

    Best for Cooking and baking

    Check on Amazon*Affiliate link

  3. Dairy

    Casein or milk protein

    The ISSN position stand notes that 30–40 g of casein before sleep raised overnight muscle protein synthesis 2.

    Best for Evenings and overnight oats

    Check on Amazon*Affiliate link

  4. Plant

    Pea and rice plant blend

    A dairy-free option. Blends of several plant proteins are common; check the protein per 100 g.

    Best for Dairy-free kitchens

    Check on Amazon*Affiliate link

  5. Tested for doping risk

    Whey on the Cologne List

    Listed products are screened for anabolic steroids and stimulants; a listing lowers the risk but cannot rule it out 4.

    Best for Athletes who get tested

    Check on Amazon*Affiliate link

As an Amazon Associate I earn from qualifying purchases.

Questions people ask

How much protein do I need a day?

EFSA sets the population reference intake for adults at 0.83 g per kg a day 1. For people who exercise, 1.4–2.0 g per kg is sufficient for most 2. Our calculator gives your own range.

Is more than 1.6 g per kg worth it?

In the Morton meta-analysis, gains in fat-free mass from resistance training levelled off at around 1.6 g per kg a day, and the authors note some people may benefit from up to about 2.2 g per kg 3.

Whey or plant?

Both can fit. Choose by digestion, taste and diet, then compare protein per 100 g and look for third-party testing 45.

Sources

  1. EFSA Panel on Dietetic Products, Nutrition and Allergies. Scientific opinion on dietary reference values for protein. EFSA J. 2012;10(2):2557.
  2. Jäger R, Kerksick CM, Campbell BI, et al. International Society of Sports Nutrition position stand: protein and exercise. J Int Soc Sports Nutr. 2017;14:20.
  3. Morton RW, Murphy KT, McKellar SR, et al. A systematic review, meta-analysis and meta-regression of the effect of protein supplementation on resistance training-induced gains in muscle mass and strength in healthy adults. Br J Sports Med. 2018;52(6):376–384.
  4. Kölner Liste (Cologne List). Information for athletes and frequently asked questions. koelnerliste.com. Accessed 2026-11-04.
  5. LGC. Informed Sport: certification process. sport.wetestyoutrust.com. Accessed 2026-11-04.

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Protein powder: how to choose one worth buying

Whey, casein or plant? How to read a protein powder label, why testing matters, and the kinds worth a look for active adults.

For educational purposes only. Not medical advice. Talk to your doctor before changing your training, diet or supplements, especially if you're pregnant, have a condition or take medication.